| This is where
we will bring all of the information of a Studio full circle and
pull it all together. From the creative and technical input at the
beginning of a film, to the flow of money from the Exhibitors.
All of the following sections, viewed together, will
give you a working matrix of how a film flows through the motion
picture industry:
The chart below shows Production as "P"
/ Distribution as "D" / Exhibition as "E"
PRODUCTION is the initiation and development of
the film from the beginning stages through principal photography;
to post production. It involves preparation of the script; the hiring
of director, crew, cast, planning of production; budgeting; rehearsals,
... Everything you can think of that's required for the production
of your film. The final output of hard work
from talent, creative and technical, flows through to the public,
when the film is exhibited.

Before a film is distributed, many long hours and
much planning goes into the determination of marketing; advertising
and publicity; by the DISTRIBUTOR. The terms of licensing for theaters
and all parties involved, from all available markets; domestic;
foreign; in flight; cable; Internet; etc. is determined and set
in place.

EXHIBITION of the film in a theater; (and other venues)
"presentation" of the film. This involves several aspects
of the business including cooperative advertising with Exhibitors.
Exhibitors through their theaters, are part of an indirect investment
in films. When the public pays to see a film the money flows back
to the film maker in a specific path. Lets look at the flow of Box
Office.
The splitting of the boxoffice between exhibitor and
distributor depends on the licensing terms. Was there a second feature
or other deductions such as limits on passes or student discounts.
As money flows from the public (1) and other markets
(2) it's called called BOX OFFICE GROSS. When the money passes from
the Exhibitor to the Distributor it is called FILM RENTAL or sometimes
DISTRIBUTORS GROSS (3).
Exhibitors keep their negotiated amount of the Gross
Box Office and pass the remaining amount on to the distributor.
This money that flows through to the Distributor is called the FILM
RENTAL.

Distributors deduct their DISTRIBUTION FEE from the
Film Rental and recoup PRINTS and ADVERTISING costs, commonly referred
to as P and A. Distributor deducts from film rentals: Distribution
fee, but how do you precise define "gross" for the deduction
of the Distribution Fee?
Other costs that are deducted from the Film Rental
by the Distributor include the costs of any talent that may have
GROSS PARTICIPATION (6), the cost of TRAILERS, TAXES, INSURANCE,
INTEREST, etc.
After the distributor deducts these amounts the money
flows back to the Production Entity and is called the PRODUCER'S
GROSS (4). Remember that a studio can be both the Production and
Distribution element in this example.

When the money (Producer's Gross) hits the Producer
side, it has numerous deductions at that point. The deductions from
Producer's Gross include the cost of production, interest, deferments
and possibly some participants that have negotiated to share in
the producers gross. (5)
Where do the fees charged to the creative talent come
out? In this example from the moneys flowing to creative (6) to
pay Agents, Managers. Advisors, etc. By law Agents are limited to
10% while a Personal Manager may take 20-30%. Business Manager,
Press Agents and Lawyer Fees will vary. These fees may be a fixed
or a sliding amount.
A film can be abandoned at different stages in this process of picked
up by a completion bond company to be completed, or never find a
distributor.

Different creative and technical unions and/or guilds,
have jurisdiction over most people in the film making process, outside
of top management. Minimum wage/salary conditions are set in place
by the collective bargaining agreements of the guilds and unions
and the major studios are signatory to the agreement, agreeing to
abide by the terms. Anyone who can bargain for more than the minimums
is free to do so.

Certain Guilds/Unions are "open" meaning
that anyone who can get a job is free to join the Guild/Union. This
pertains to performers; writers; directors and musical. Other Guilds/Unions
are "closed" where a rigid seniority system prevails.
This is usually craft and technical unions. Smaller Producers usually
try to circumvent union rules and cut costs approaching the unions
on a case-by-case basis for a waiver. If a Major Studio releases
an independent feature, nonunion film, often a legitimate "liquidated
damages" lump sum payment will be seen by the Guilds/Unions
to keep relations.
Financing can be assisted and achieved in different ways with a
film. Independent producers may be able to can get bank financing
or a loan guaranteed by a major studio, or secured financing by
a negative pickup deal. A Film labs might advance credit in the
hope of getting release print work. Private financing includes small
groups formed for one film, foreign moneys, presold rights, etc.
The big question is how to figure a films breakeven
point so you know as a Producer when you will see a return. |